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A glimpse into the upcoming Super Bowl Spot for WeatherTech

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what we do

Pinnacle Advertising & Marketing Group is a full service agency known for getting results. What differentiates us is our holistic approach and fully integrated capabilities, proven to engage consumers with our client’s brand and motivate them to purchase. Whether it is a $90,000 car or a $3 jar of hummus, we have over 250 incredibly talented  people in highly specialized disciplines, working together to blow away your goals.

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always curious

“Always looking for a fresh approach, taking a chance on the next great idea and finding inspiration and wonderment everywhere. Pinnacle provides the safety net to think differently and take risks.”

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our work

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performance driven

“We have the ability to see an opportunity and go after it. By taking a results-oriented, action driven attitude in all we do, we help our clients grow their business and our employees reach new levels of professional success.”

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build relationships

“Bottom line, we strive to serve. Pinnacle was founded on a handshake, trust, and integrity. These are the values we share with our clients and are instilled in every member of our team. Our employees are our number one asset and they push themselves everyday to exceed expectations.”

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our services




media buying & planning

strategy & planning

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bet on ideas

“Get in the game. No great victory has ever been won from the sidelines. We take risks and believe in our ability to spring board from one great idea into our next success. We understand the joy that accompanies the struggle and above all else…
we never settle.”

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contact us

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1435 N. Plum Grove Road , Suite C
Schaumburg, IL 60173

are you ready to never settle?

WeatherTech SuperBowl


Honda - Art Prize

Jake Rostollan

VP, Group Account Director


Jake leads the Tier 3 team, developing and streamlining agency structure and processes, assisting in other key agency accounts, and expanding the agency’s client base by winning 15 new clients last year. He gained experience at J. Walter Thompson on Ford FDAAs and Ford South Africa, MGI on their B-to-B business, Campbell-Ewald on their Chevy dealer Associations, and at Graham Advertising on Northwest Toyota TDA.  He also ran his own agency, House Advertising Auto with client Hendrick Automotive.  He’s able to bring national, international, local retail and business-to-business experience to all his clients. Jake enjoys exploring the great outdoors with his wife and four kids. He’s a proud graduate of Northwood University.  And, of course he’s always a little broken hearted every year after his beloved Carolina Panthers don’t win the big one.

Michael Goldsberry

VP, Strategy & Planning


Michael leads the strategic thinking and communications planning for WeatherTech and Tier 2 automotive clients. He helps brands discover their unique stories, and develops plans to reach consumers with the right message, at the right place, and at the right time. Michael led brand design and advertising strategy creation for a mix of global, digital, design and multi-cultural agencies, including Publicis Starcom MediaVest Group, The Leap Partnership, Boom Island Design and Burrell Communications. He’s  worked on P&G, Kraft, General Mills, Target, ALDI Foods, Best Buy, MSNBC and Northwestern Mutual Life.

When not crafting stories for brands, Michael is happily reading stories to his two kids. He serves on the Board of Directors for Goldie’s Place, a not for profit helping the homeless, and the Lake Bluff Brewing Company, a micro-brewery. He also enjoys playing bass guitar for a local 80’s rock cover band.

Julie Drinane



Before leading the Finance and Human Resource teams at Pinnacle, Julie had 20 years of advertising experience working in both the private and public agency environments. She thrives on the energy and entrepreneurial spirit found at Pinnacle, and her focus is on the procedures and strategy that help serve the clients best.

Born and raised in the Chicagoland area, Julie is an avid sailor, and is involved with the Trinity Booster Club. She also enjoys spending time with her husband, cheering on their three kids from the sidelines of soccer, lacrosse, and baseball fields.

Kevin Micklo

Media Director


Kevin has over 20 years of media planning and buying experience. He’s worked on a wide variety of industries, from automotive, travel, financial, hospitality, beer and healthcare. He is a multi-channel media expert creating and executing campaigns on national and local accounts such as Honda, AirTran Airways, Miller/Coors, Hyundai and Hyatt, to name a few. His strengths are local broadcast, digital and major sports sponsorships.

Kevin is a huge Florida Gators fan and big sports nut in general. He is big on sports trivia and statistics, in fact, he can name every NCAA Basketball Tournament winner since 1979.

Jac Mansour

Chief Creative Officer


Jac started his career at Doner in Detroit. He helped pitch and win the Mazda national business, and wrote many memorable spots in the “Zoom Zoom” campaign. He also created campaigns for PNC Bank, Six Flags and more, before jumping over to Team Detroit.

At Team Detroit, he worked on Ford dealer business and wrote national spots for the Ford F-Series Denis Leary campaign, helping to keep Ford as the best-selling brand in America.

Jac has been written up in Adweek, recognized in Communication Arts, and has won many awards. But his real pride and joy are his two children. When he’s not busy with his kids, Jac pretends he’s a runner, competing in 5K races a few times a year.

John Powers

Executive Vice President/Managing Director


With over 30 years of advertising experience, John has guided Regional Dealer Associations for Toyota, Lincoln Mercury and Mitsubishi Motors, as well as the national strategy and advertising for Lexus. At Lexus, he drove the development of the highly successful ‘The Passionate Pursuit of Perfection’ campaign.

He’s a proven automotive authority with significant expertise in designing Tier II strategic marketing and advertising plans that are fully integrated across all communication channels.

John understands brands and how they thrive in today’s fragmented media markets. He’s built marketing strategies and campaigns for Blockbuster and Stolichnaya Vodka for National and Global advertising plans. John has worked at the leading automotive and branding agencies including Saatchi & Saatchi, Publicis and Young & Rubicam.

WeatherTech - Shake


Michael Magnusson



Mike started Pinnacle Advertising to satisfy his entrepreneurial spirit after a highly successful career at the Chicago Tribune and a small retail agency in Chicago.

He had a strong passion for retail advertising, and it became the core of Pinnacle, which has grown to become one of the premier full service retail and automotive shops in the Midwest.

He’s continued to focus on diversifying the agency, broadening the scope of capabilities to attract different categories of clients. This has led to building a nationally recognized digital marketing and web development group, as well as expanding Pinnacle’s media and creative teams by bringing on industry heavyweights to compete with the big agency holding companies.

Mike’s vision of offering large agency capabilities within a smaller, nimble and cost efficient model has allowed Pinnacle to thrive, winning new national and regional clients.

While advertising is his passion, he also enjoys time with his family, his wife Brigitte and two boys. Mike is a founding board member of One For The Kids Charity, and sits on the board of the Northern Illinois Better Business Bureau. He loves golfing, sailing, snowmobiling, and jumping on his Harley when the opportunity presents itself.


By Any Means Necessary.  That’s how we break through the noise that everyone is bombarded with every single day, in order to help our clients tell their stories and sell their goods.



Of course we do website design, SEO, SEM, advanced analytics, social strategies, along with all the latest marketing trends out there.  Yeah, you could say we’re down with digital.



A full studio with all the latest bells and whistles to make TV spots, web videos and everything else look and sound their best.


Media Planning & Buying

Media has never been as exciting as it is right now. Let’s face it, televisions don’t just hang on the wall anymore, they’re in your pocket. We’ve built our own proprietary programmatic buying platform that provides complete integration of broadcast and digital into an extraordinarily powerful plan that delivers highly targeted and extremely efficient media weight across all platforms


Strategy & Planning

The best creative starts by having a really smart strategy.  It’s the only way to effectively create compelling messages that will help build a brand and motivate someone to do something.